Blog
Insights on engineering, product strategy, and building with AI
Work While You Sleep
There's a Mac Mini sitting on the desk in our office. It's not connected to any screens, mouses, or keyboards, but it runs 24/7.Every Monday it posts ...
Agentic Engineering 101
In 2005, a freestyle chess tournament was held online. Freestyle means anything goes - players can use chess engines, databases, teammates, whatever t...
Cowork and the Way Things Are Going
We recently attended the Ormeau Labs X Base event and found ourselves sat next to Richard Nugent - founder and intellectual property expert who, lik...
How to Vibe Code (Without Breaking Everything Later)
Do you remember the first time you asked AI to build something and it actually worked? You probably spoke to it like a real person and got back a real...
AI is a LIAR... Sometimes
If you judge the state of AI by LinkedIn posts, all of your competitors are already running autonomous swarms of agentic super-workers - orchestrating...
From SEO to AEO: A Playbook for the AI Era
For decades now, Search Engine Optimisation (SEO) has been an industry standard approach for trying to increase the organic discovery of your busine...
Cheeseburger Economics: The Psychology of SaaS Pricing
You walk into McDonald’s craving a cheeseburger. Five minutes later, you’re walking out with a burger, fries, nuggets, a drink, and a McFlurry. What h...